The roles that visuals play in instruction

  • Provide a concrete referent for ideas
  • Serve as a more easily remembered link to the original idea
  • Motivate learners by attracting attention, holding attention and generating emotional responses.
  • Simplify information leading to better understand
  • Provide a redundant channel

Visual Literacy: Being able to or obtain the ability to understand visual messages or references and create such visuals.

Examples of two general strategies that you may use to teach visual literacy:

Decoding and Incoding
Decoding means interpreting visuals while encoding means creating visuals

The factors that influence students decoding of visuals

  • Age
  • Cultural Effects
  • Visual Preferences

The factors that influence students encoding of visuals:

Having access to technology like video cameras and lenses, simple scanners, slide programs can awake and boost their creativity

The goals that good visual design aim to achieve

A good visual design must attract attention while providing adequate and efficient information while regarding multimedia principles

Regarding the visual design process, characterize the qualities that a designer would look for in the individual visual and verbal elements of the design, including elements that add appeal

A designer would look and care about the following topics while designing, for visual elements the designer would check/look for

  • Realism
  • Analogy
  • Organization

and for verbal elements

  • Letter style (bold, italic, colored, how and where to use them)
  • Size of letters
  • Spacing

And for the elements that appeal, these element should be

  • Suprizing
  • Changing texture (from 2d to 3d, dramatic font or size changes)
  • Interactive

Describe the factors that a designer would manipulate in establishing an underlying pattern to the design.

  • Alignment:  Alignment Pictorial elements should be aligned with reference to the edges of the display
  • Shape: Using familiar geometric shapes
  • Balance : Design should be symmetrical
  • Style: Designing for target audience
  • Color:

                     Color Scheme

                     Color Appeal

Describe the factors that a designer would manipulate in arranging the visual and verbal elements to achieve clear communication, reduce effort in interpreting, increase active engagement, and focus viewer attention.

  • Proximity: Putting related elements close to each other and unrelated ones further
  • Directionals
  • Figure-ground contrast
  • Consistency

List various roles that color can play in enhancing the impact of visual displays

  • Primary colors can be used in designs for children while primary or secondary colors can be used for attracting attention to different aspects of something.
  • Using different shades of the same color to show increase or decrease level or something
  • Colors can be used differently to harmonize the effects, opposite colors, related colors, for color blind people and etc